May 2, 2023
In this podcast episode, Emily Williams interviews Rachel B Lee, a branding expert and entrepreneur who shares her journey of leaving her corporate job to start her own business with her husband.
Rachel talks about the mindset blocks and fears she had to overcome, particularly around money and the lack of a safety net. She also shares her IVF journey and the challenges she faced trying to conceive.
Rachel emphasizes the importance of authenticity and finding one's voice in the workplace, as well as the need for self-awareness and vulnerability in personal and professional growth. She also shares her four-step process for building a personal brand.
In This Episode:
[00:00] IVF Journey.
Rachel talks about her personal journey with IVF and the importance
of sharing her experience to help others.
[02:00] Leaving Corporate Job.
Rachel discusses the reasons why she left her corporate job and the
challenges she faced in finding her voice and being authentic in
the workplace.
[07:34] Mindset Blocks and Fears.
Rachel shares her mindset blocks and fears, particularly around
money and security, that she had to overcome in order to leave her
corporate job and start her own business.
[10:42] Life Design Coach and Emotional Intelligence
Curriculum.
Rachel talks about the importance of having a life design coach and
participating in emotional intelligence curriculum to help her make
the leap from her corporate job to starting her own business.
[12:33] Roles and Responsibilities in a Business
Partnership.
Rachel discusses the challenges she and her husband faced in
defining their roles and responsibilities as business partners and
the importance of clarity in any business partnership.
[19:16] IVF Journey and Surrendering.
Rachel opens up about her IVF journey and the challenges and growth
it has brought her, emphasizing the importance of surrendering to
the process.
[21:18] IVF Journey.
Rachel talks about her struggles with IVF, including the process of
transferring embryos and her difficulty in getting pregnant.
[26:22] Surrender and Lessons.
Rachel discusses the importance of surrendering and letting go, and
how it has been a big lesson in her life.
[30:23] Comparing and Grieving.
Rachel talks about the challenges of comparing herself to others,
especially when it comes to pregnancy, and how she has been
grieving the unmet expectations in her journey.
[32:40] Importance of Mental Health Awareness.
Rachel and Emily discuss the importance of being aware of one's
mental health and seeking support when needed.
[36:09] Finding Your Voice and Personal Brand.
Rachel talks about the importance of finding one's voice and
building a personal brand that is authentic and true to
oneself.
[39:48] Identifying Personal Value Proposition.
Rachel shares her four-step process for identifying one's personal
value proposition and building a strong personal brand.
[42:43] Differentiation and Value Proposition.
Rachel discusses the importance of differentiation and credibility
in building a value proposition, and how passion and skills can
contribute to it.
[44:37] Challenges in Branding.
Rachel talks about the common challenges people face in branding,
such as being unclear about their audience and struggling to
connect their stories.
[48:12] Surrender and Trust.
Rachel shares her advice on how to create a life that's better than
your dreams, which involves surrendering and trusting the
process.
Quotes:
Links & Resources:
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Connect with Rachel Lee:
Website www.standoutauthority.com
Instagram https://www.instagram.com/therachelblee